kitchen talk blog

What's cooking.

ELECTROLUX @ EUROCUCINA 2014 / Milano 2014


As usual with the appliance companies, it is difficult to see what the usually big companies want to communicate. Big logo on top of the stand and endless display of appliances. If these were not branded, you would not be able to spot differences between brand A and B.

In the case of ELECTROLUX the focus was on colour variants in gas cookers, a special way to show and distribute the Chefs’ recipes and the professional series GRAND CUISINE launched in 2012, which is distributed directly by ELECTROLUX to the consumer/planner.



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This entry was posted on 05/05/2014 by in Uncategorized and tagged , , , , , .
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